Handl Health Website
Designing and developing a new web identity for a health care startup to increase demo sign-ups through a product-focused approach.
Project
Handl Health Website
Timeline
Feb. – Apr. 2024
Role
Design and development
Intro
Handl Health, a healthcare startup based in Los Angeles, wanted to strengthen their web identity. I delivered a web experience that captured the value of their product to both increase demo sign-ups and better inform potential clients heading into these demo sessions.
View live website
Products overview page
Product feature section
Product hero section
Site visuals
Who uses Handl Health?
Handl Health helps independent health insurance consultants gain and convert more clients by providing a platform to create comprehensive health plans backed by reliable price transparency data.
These health insurance consultants are typically independent advisors for self-employed companies that don’t have significant investments in price transparency analytics capabilities.
They’re looking to gain and retain business through products that help them build competitive health plans for their clients.
As an independent health insurance consultant, I want to…
Gain and retain business
through increasing client relationships
Build comprehensive health plans
with verified data sources
Problem
Handl Health's previous website didn’t capture how their product could empower their clients, leading to additional required explanations in every follow-up demo session.
Problems with current site
Highlights
Contextual CTAs
Clear entry points to learn more about the product and schedule a demo
Health insurance consultants can decide to schedule a demo immediately upon visiting the site, or 5 minutes later. With this unpredictable range, It's important to empower them in taking this action wherever they may be on the website.
Highlighting the product
Clear visuals that showcase the product to health insurance consultants
Visuals provide clients with an immediate sense of the product that's helpful in driving discussions in demos.
Straightforward demo scheduling
Quick and easy demo scheduling in under a minute
Being able to directly schedule a demo means less back-and-forth for the director of sales and marketing and more conversations with potential clients.
Testimonials
Brand validation that creates trust between Handl Health and their clients
Testimonials are important in building brand reputation and influencing client conversions. Placing one on the homepage provides immediate client validation.
Data verification
No question goes unanswered when it comes to data verification
Data accuracy is highly important to health insurance consultants. With an FAQs section, data verification process breakdown, and quick stats overview, transparency around data is weaved throughout the site.
