Hey, I'm Calvin — a versatile product designer with a background in visual design.
Previously, I worked at Ancestry, where I designed digital product experiences within high-velocity, cross-functional teams to empower customers in exploring their family history.
Handl Health
Designed and developed a new web identity for a health care startup to increase demo sign-ups through a product-focused approach.
Ancestry Settings
Enhanced customer success rates by 27% through the design and implementation of a componentized, responsive system for sitewide settings.
Ancestry Profile
Increased profile completion by 20% and elevated messaging rates by 30% through the implementation of a new profile onboarding experience.
Ancestry Onboarding
Boosted subscription sign-up rates by 2% through customer onboarding optimization using a growth experimentation framework.
Archive
Snapshots of past projects I enjoyed making.